GiG To Continue Player Engagement Drive Through Fast Track Deal

Since working with Fast Track CRM, Gaming Innovation Group (GiG) will continue to accelerate player experience across its operator network.

GiG’s network of operators will now be able to “manage all of their player engagement from one place” as a result of the deal.

Flexibility with data

Christopher Hirst, Co-Founder of Fast Track explained: “Like Fast Track, GiG is a technology company at its core. One of the major strengths of the GiG platform has always been its flexibility with data, which compliments Fast Track. 

“We love collaborating with the GiG team in consistently delivering value to our mutual partners, and look forward to this formalised partnership.”

Fast Track CRM would enable operators to ‘create automated, personalised real-time engagements and get a consolidated view of their CRM activity across all channels,’ according to the company, which has already collaborated with many brands using GiG’s network, including Twin and Dunder.

Excellent platform

GiG’s Business Development Director, Martin Collins, added: “Fast Track, as an organisation, brings a great deal of industry knowledge to the table and drives operational excellence and value for their customers via their excellent platform. 

“Partnering with a leading provider of tech solutions is an exciting opportunity for GiG and allows us to further deliver value to all of our customers. We wholeheartedly welcome Fast Track to our Marketplace.”