GiG Signs With Betgenius For Improved B2B sportsbook management

Gaming Innovation Group (GiG) has established a strategic alliance with Betgenius to improve its sport data, trade and risk management provisions, as well as the ability of its flagship B2B platform for sportsbooks.

The agreement will see GiG use the end-to-end live data, trading and risk management services of Betgenius to update all regulated market partners’ sportsbook provisions.

2020 marked a year of strategic change for GiG, with the Stockholm-listed group opting to refocus its business as a B2B technology supplier to the industry by completing the Q1 sale of its Rizk, Guts, Kaboo and Thrills brand portfolio to Betsson AB.

In the future, Betgenius will be tasked with GiG customers’ day-to-day sportsbook management duties, including full adjustable pre-match and in-play sports markets pricing.

GiG said the strategic alliance would provide additional capital to assist in the potential growth and maintenance of its ‘highly compliant and fast-to-market platform (HMP)’ and software infrastructure and front-end development capabilities.

Backing the agreement, GiG CEO Richard Brown said: “Betgenius is a market leader within sports data as well as having a first-class risk and trading management solution, and I am delighted that they have chosen GiG as their partner to create a sportsbook and platform solution.

“Combined we will offer a highly competitive offering to the market, already proven by the signing of a Heads of Terms with a major operator. The partnership will also further improve operational efficiency within our sports segment.”

In addition, GiG customers will have safe access to officially licenced content and data from more than 300 competitions like the English Premier League, Series A and EuroLeague basketball.

Concluding its announcement, GiG announced that the Betgenius partnership has ‘already signed a Heads of Terms to supply platform and sportsbook software to a major LATAM operator’  – with the final agreement scheduled to be signed this September.

Jack Davison, Chief Commercial Officer for the Betgenius parent company Genius Sports Group, said: “The Betgenius-GiG partnership is highly complementary for a number of reasons.

“Not only do our technologies and specialist services dovetail perfectly to create a complete sportsbook platform solution, our values highly compliant businesses who operate in a responsible way are very much aligned. We’re excited to work together.”