GiG Signs Deal With Casumo Subsidiary Mill Of Magic

Gaming Innovation Group has put pen to paper to sign a long-term deal with Mill of Magic, a subsidiary of Casumo.

As part of the agreement, Mill of Magic will use GiG’s goods, such as its data platform and GiG Logic, to power the Maltese Gaming Authority’s latest ‘Pay N Play’ casino bid under its own license.

GiG chief executive Richard Brown noted: “We are very pleased to continue our partnership with the Casumo group by signing them onto our platform for a new brand launch.

“We have worked with their sister brand, Dunder for several years, they have always prided themselves on first-class quality of product, services and marketing. We are sure they will deliver success in the Pay n Play market as well and we are pleased to be part of the project.”

The casino service is due to go live by this year’s fourth quarter, with the relationship projected to make a ‘positive contribution’ to GiG’s earnings from 2021 on.

Casumo CEO, Shelly Suter-Hadad, added: “We are thrilled to be expanding our partnership with GiG for the launch of our new Pay N Play casino, which will further diversify our group’s offering and enable a new channel for growth.

“Together we’re looking forward to bringing another distinctive brand and strong product to market later this year.”

Yesterday, GiG announced that a permanent casino technology business licence for the New Jersey market had been issued to its iGaming Cloud subsidiary.

Awarded by Gaming Enforcement’s New Jersey Division, GiG ‘s activities within the state started over two years ago after a transactional waiver was given to the company by the state regulator.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.