GiG Recruited By PokerStars As The Brand Boosts Affiliate Compliance

The Malta based Gaming Innovation Group (GiG) has been hired by PokerStars as its brand The Stars Group aims to further improve its marketing compliance with its affiliates.

With plans in place to further expand the PokerStars brand’s global appeal during 2020, the deal will see GiG offer its proprietary affiliate monitoring and enforcement programme, GiG Comply, to affiliate operations worldwide at PokerStars.

Following on from the efforts of PokerStars to stay at the forefront of responsible gaming, GiG Comply will become a key component in ensuring that members of Stars ‘ affiliate group, PokerStars ‘ affiliate scheme, meet expanded advertisement requirements across regulated markets.

Rebecca McAdam Willetts, associate director of group public relations at The Stars Group stated: “We work closely with our affiliates to ensure that the content delivered to their audiences is compliant and responsible, and meets the same high standards expected of the PokerStars brand.

“GiG Comply adds a new dimension to those relationships and controls, and we look forward to seeing the technology in action.”

GiG Comply’s patented self-service technology scans and analyses thousands of web pages to ensure affiliates continue to comply with advertisement laws, along with the operator’s set standards.

The system also provides detailed reports, including connexions, brand mentions and photographs, keeping the user up-to-date on the content provided to the audiences of their affiliates.

GiG chief executive Richard Brown added: “We are very pleased to have signed PokerStars to our portfolio for GiG Comply. Assisting them in compliance efforts ensures they remain at the forefront of responsible gaming.”