Gaming Innovation Group (GiG) has formed a new relationship with Kaizen Gaming, providing the Greek multinational operator with its GiG Comply tool.
Daily, GiG Comply, an automated marketing enforcement solution, searches over 30,000 web pages for content such as igaming’code red’ terms, connections, and regulatory requirements across multiple jurisdictions.
GiG’s Chief Marketing Officer, Jonas Warrer, said: “We are happy to have partnered with Kaizen, It’s great to see a fresh and dynamic company placing responsible marketing at the forefront of their business.
“We look forward to supporting them with their marketing compliance efforts with GiG Comply, which will help to ensure they remain in control of all of their affiliate marketing and protect their reputation as a responsible, leading GameTech company in Europe.”
Incorporating the solution
Kaizen Gaming will be able to ‘remain proactive and in control of their affiliate marketing’ by incorporating the solution.
This can be accomplished by ensuring that affiliates are consistent with the operator’s marketing message, maintaining visible responsible gaming messaging on relevant sites, and maintaining accurate and up-to-date terms and conditions.
GiG Comply, which is currently in use by a number of betting and gaming firms, including bet365, Marathon Bet, and DT9 Media, analyses real-time snapshots from partner campaigns and provides operators with the advertising material that is being used in their brands’ promotions using its rules engine.
Claus Jansson, Kaizen Gaming’s Head of Affiliates, added: “Compliance is not just a buzzword. Working in a transparent way in accordance with local gaming legislation is a strategic pillar for Kaizen Gaming.
“Entering into new markets and experiencing big growth in our existing ones, GiG Comply enables us to work proactively with the affiliates and maintain the overview of how we are promoted at the same time.”