GiG Partners With Rootz For GiG Comply Tool

The Gaming Innovation Group has an agreement with the Rootz online casino operator group based in Malta concerning the company’s marketing compliance tool, GiG Comply.

The automated marketing enforcement tool of GiG can be customised to cover market-specific laws and advertisement guidelines and enables operators to ensure that affiliates are compliant with their criteria for brand and responsible gaming.

More than 30,000 web pages are scanned every day by the compliance monitoring system for material including igaming code red terms, links and regulatory specifications across multiple jurisdictions.

Jonas Warrer, GiG Media’s managing director, said: “We are happy to have partnered with Rootz and look forward to supporting them with their marketing compliance strategy. GiG Comply will help to ensure that Rootz remains proactive and will enable them to stay in control of their affiliate marketing, safeguarding their licence.”

The GiG solution would help ensure that Rootz, which boasts the Wildz Casino flagship brand and Caxino Casino that debuted earlier this year, stays in charge of their marketing strategies, helping them to stay a step ahead in meeting regulatory requirements and detecting possible violations.

Rootz’s Chief Legal and Compliance Officer, Matti Metsola, noted: “Rootz is pleased to add GiG Comply to the Compliance toolkit. Automation is a primary focus at Rootz, and GiG Comply fits our character perfectly. In an ever-evolving regulatory environment, we look forward to GiG Comply’s ability to flag vulnerable content quickly.” 

Following in the footsteps of online gaming operator LeoVegas, who hired the affiliate marketing compliance tool services earlier in the week, Rootz becomes the new GiG Comply sign-up.

LeoVegas said that its “commitment to responsible gaming” is demonstrated by the marketing compliance tool, with the firm increasing its control over third-party advertisements and further shielding its products from being advertised on websites that are not internationally compliant.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.