GiG Forms Long-Term Deal With Latvia’s SIA Admirāļu Klubs

A new long-term deal with Latvia’s SIA Admirāļu Klubs has been agreed by the Gaming Innovation Group (GiG).

SIA Admirāļu Klubs will benefit from GiG’s platform, sportsbook and front-end creation to launch its new digital activity in the controlled Latvian market, under the terms of the agreement, which will run for an initial three-year duration.

Commenting on the relationship, a SIA Admirāļu Klubs spokesperson said: “Gaming Innovation Group is well established throughout the iGaming industry as a reliable and trustful technology partner with a history of success working with land-based operators like ourselves.

“We are pleased to have them supporting our digital transformation and online player acquisition strategy as we expand our operations through the regulated Latvian online casino and sports betting market.”

Currently,  AdmirāļuKlubs operates a variety of gambling halls throughout Latvia. As it launches its latest digital sports and casino brand, this new relationship with GiG will help the investment company further improve its presence in the regulated market.

The new sportsbook and casino offering is scheduled to go live in 2021 as a testament to GiG’s ‘drive to support multiple partners in regulated markets scaling out its tech investment,’

GiG Chief Executive Officer Richard Brown added: “GiG is very pleased to be supporting SIA Admirāļu Klubs entrance into the online gambling space for both Casino and Sportsbook.

“They have a large & successful retail network across the Baltics, and provide some of the highest quality retail gambling arcades in Latvia. Online gambling has a high growth in the market and we are excited to expand further our reach there.”