GiG Enters Partnership With Bet Seven Online

The Gaming Innovation Group has entered into a long-term partnership with Bet Seven Online, a private company run by a team that is acclaimed to have “achieved great success in both offline and online casino operations.”

GiG will supply its platform, frontend production and managed services to launch the group’s first brand, SuperSeven, under the terms of the agreement.

The arrangement is based on a fixed fee model and has an automatic extension period of at least three years for a further two plus one years.

Tim Parker, Bet Seven Online’s chief operating officer, explained: “We had a very specific product aim and end user experience in mind when we started to search the market for a platform.

“It became clear very early on that GiG could provide not only the platform, but the tools and service set that we would need to build a truly unique offering that will be new, exciting and stand out from an increasingly crowded marketplace.

“I am really looking forward to launching SuperSeven on the GiG platform and working closely with them to achieve a market leading position.”

To boost core gameplay, SuperSeven aims to include a “instant, immediate and meaningful” reward engine, improved customer support levels and a multitude of gamification features.

The CEO of Bet Seven Online, Christopher de Lima, commented: “I am so very pleased with the process in working with GiG who are clearly the best platform for our requirements.

“Recruiting Tim Parker as chief operations officer has been pivotal with our aim in developing the right culture with initially a small team who are all highly regarded in the online industry.”

In the first half of 2021, the casino offering is expected to open, with the partnership expected to make a positive contribution to the revenues of GiG from H2 2021 onwards. SuperSeven can operate under a licence of its own.

Richard Brown, GiG ‘s CEO, added: “Bet Seven Online Ltd has a team of proven, industry veterans driving its business, whose concepts and attention to detail around customer experience and player safety compliment GiG’s own values.

“I am delighted that they have chosen our platform, frontend technology and managed services for their new casino brand. We are looking forward to a long term and successful relationship with our new partner.”

joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.