GiG Adds New Level Of Gamification With BlueRibbon Deal

After reaching a deal to incorporate BlueRibbon player interaction tools, Gaming Innovation Group (GiG) has introduced a “new level of gamification” to its current games portfolio.

The player interaction tools of BlueRibbon will help GiG in upscaling player loyalty and increasing brand differentiation for worldwide network partners.

Additional engagement features such as Jackpot tournaments as well as personalised Jackpot mini-games and widgets will accompany the player engagement tools, enabling GiG to improve the customised experience for its consumers and their players.

The Chief Commercial Officer at GiG, Ben Clemes, said: “We are excited to have partnered with a leading marketing platform like Blue Ribbon. At GiG, we are always looking for ways to enhance and improve our existing offering to our partners.

“Integrating BlueRibbon’s jackpot solution allows us to enhance our frontend by adding a new level of gamification to our existing games portfolio. This will allow our partners to drive customer engagement and retention and differentiate their brand by enabling them to offer exclusive jackpot promotions tailored to their players’ profiles.”

Dan Fischer, Co-Founder and CMO at BlueRibbon, added: “Teaming up with GiG is an exciting move for BlueRibbon. Our unique gamification solutions are sure to add exceptional value to GiG’s service offerings at the highest level while giving their partner operators the ability to differentiate themselves from their competition. We are proud to be partnering with GiG as we revolutionise the iGaming experience together.”

GiG strengthened the functionality of its marketing enforcement tool, GiG Comply, earlier this week by introducing a new language detection function that will allow operators to ensure that they comply with regulatory requirements in specific markets by detecting which language is used by a website to advertise their brand.