GiG Adds language Detection Feature To GiG Comply

By introducing a new language detection feature, Gaming Innovation Group (GiG) has improved the capabilities of its marketing enforcement tool, GiG Comply.

The new feature will allow operators to ensure that in particular markets, they comply with regulatory guidelines by recognising which language a website is using to advertise their brand.

The Chief Commercial Officer at GiG, Ben Clemes, said: “We are continuously improving and advancing on our products not only to ensure they reflect what is happening in the market but also so that we can continue to meet the needs of our partners.

“The new language feature not only helps to ensure that our partners are ahead of the game and are fully compliant in newly-regulated markets, but it also enables them to do so effectively and efficiently via a fast and automated process.”

The inclusion of the new language feature comes at a time when more stringent enforcement steps are being introduced by various different igaming markets.

Operators will be able to ensure that they work in markets such as Germany, where stringent new enforcement regulatory measures have been laid down by the German Minister-Presidents, within the limits of regulations.

Although the steps laid down by GlüNeuRStV do not formally enter into force until 2021, the enforcement tool of GiG would ensure that operators are both prepared and compliant with the current regulations.

As revealed by Managing Director Jonas Warrer of GiG Media in an overview of its Q3 results earlier this month, this latest addition to the GiG Comply feature will help its goal to become a ‘influential player in the global market.