Curacao-based esports bookmaker GG.Bet has been made the official global betting partner for pro-esports organisation ESL for Counter-Strike: Global Offensive and Dota 2 tournament
The deal will encompass both ESL One and Intel Extreme Masters (IEM) tournaments for the remainder of the year, as well as seasons 11 and 12 of the ESL Pro League.
G.Bet will have odds for each tournament match and will provide an additional co-branded prediction segment during broadcasts where the stage talent will analyse future match outcomes, reviewing bookmaker data.
Stephan Schroeder, ESL SVP of EMEA’s Global Brand Partnerships, commented in a statement on the partnership: “GG.Bet have been true supporters of major ESL tournaments and we are delighted to take our partnership to the next level. We are always looking for ways to further improve the tournament experience and our global partnership will open up new and exciting opportunities for esports fans.”
GG.Bet funded ESL Pro League Europe and North America Season 11 last March, sports merchandise real estate on broadcast as well as its own predictive page. It is proposed that the deal in hand expand upon the partnership over the year through a deeper catalogue of events.
Richard Collins, GG.Bet CMO added: “We are proud to become ESL’s global betting partner for some of the world’s biggest esports tournaments. In partnership with ESL, we’ll be able to offer enhanced betting and predictive offerings to fans all around the world!”
We are delighted to announce our new 2020 partnership with @ggbetofficial!
— ESL (@ESL) July 14, 2020