Online casino and sports betting operator GentingBet, the internet brand of land-based casino operator Genting UK, announced previously this week that with the latest addition of material by Swedish specialist NetEnt, it has extended its casino product library.
As part of a bigger European expansion plan, the roll-out of NetEnt games follows the lately announced revamp and rebrand of the operator.
GentingBet has already gone live with over 200 titles from the Swedish casino content provider as part of its agreement with NetEnt, including player favorites such as Starburst, City of El Dorado, Gonzo’s Quest, and the Dead or Alive series, among many others.
In a press release published previously this week, GentingBet Managing Director Jeremy Taylor said that they are “constantly reviewing our casino games offering to make sure we provide our customers with the most entertaining range of titles available” and that their collaboration with NetEnt “truly enhances” GentingBet’s choice and variety of offerings.
NetEnt is one of a number of partners with whom GentingBet has worked to curate a good selection of gaming titles that the gambling provider claims it offers in a secure betting setting that its clients want to go back and forth.
Shortly after GentingBet launched a revised online gaming operation previously this month, the Revamp News about adding NetEnt content comes. GentingBet reflects the revamped and re-branded online gaming and betting company of Genting and is component of the plan of the casino operator to strengthen its online casino, live casino and sports betting offering under a single brand.
The re-branded GentingBet platform is now accessible across desktop and mobile devices and aims to offer improved instruments, games and sports betting markets combined with a fresh layout with intuitive navigation and functionality.
Mr. Taylor said earlier of the latest revision of their operation that it aimed to build “a prestigious, unique and safe online gaming environment” for clients across any device at any moment.
Mr. Taylor further explained that they wished to launch a platform that surpassed the expectations of the UK Gambling Commission “rather than simply complying with the minimum requirements..” The official noted that GentingBet’s social responsibility initiatives would include, among other things, enhanced visibility of its safer gambling instruments to assist its clients set their own loss, deposit, etc.
The GentingBet re-brand also occurred at a moment when online gambling operators are looking to expand their presence across various controlled European markets and beyond their UK national market.
GentingBet is known to have lately applied for permits from Malta and Spain’s gambling regulators to implement its expansion strategy. Recently, the operator said it would seek approval to operate in several other jurisdictions, with further requests in due course to follow.