Genius Sports has agreed to provide its official sports data to the ParlayBay array of in-game accumulator solutions.
Genius Sports will supply official data from its portfolio of sports, including the English Premier League, NFL, AFA, Liga MX, and EuroLeague Basketball, as part of the new agreement, which supports the debut of ParlayBay.
William Lövqvist, Commercial Manager at ParlayBay said: “We are thrilled to introduce our company to the market as we set out on an exciting journey as a UX focused innovator of sports betting.
“To hit the ground running, we needed to find a big, reliable partner supplying trustworthy sports data on a global scale. After thorough evaluations we found Genius Sports to be the perfect match for our needs.
“We are looking forward to establishing our product portfolio including some new types of sports models and betting markets, building the network of operator partners and generally growing in the market in cooperation with Genius.”
ParlayBay’s goal is to provide engaging live sports betting experiences through real-money betting games “founded on parlay bets.” This approach to games, according to the startup, will allow players to “build quick-fire, unique, and in-play accumulators.”