A partnership with the Drone Racing League (DRL), the global, professional drone racing property, has been announced by Genius Sports Group to speed up DRL into the sports betting room.
The two technology brands will come together for a multi-year collaboration to reimagine the gaming world, marking an initial move towards developing a first-ever, league-approved drone racing product in the United States.
Their agreement would allow licenced sportsbooks, while offering an immersive DRL race experience, to attract a new audience of drone racing fans.
The relationship is scheduled to launch as the 2020 DRL Allianz World Championship Season kicks off, featuring the world’s best drone pilots facing off on the DRL SIM, a video game about drone racing.
President Rachel Jacobson of DRL stated: “Fans all over the world love the Drone Racing League – and now, through our incredible new partnership with Genius Sports, they’ll soon get to bet on it too. With our minute-long races packed with stats around speed, crashes, and competition, professional drone racing is on the fast track to be the best sport to bet on.”
Mark Locke,Genius Sports Group CEO added: “The Drone Racing League is all about delivering real-time, data-driven content to highly engaged fans worldwide. Their core aims align closely with our own, making this the ideal partnership to unleash DRL’s fantastic product with our global network of sportsbooks and their customers.”
Genius Sports will exploit DRL ‘s official data to create a live betting product to be sold to legal sportsbooks in controlled territories around the world, building on its global leadership in advising top governing bodies such as the NBA, NASCAR, and the Premier League.
The group aims to create a real-time gaming platform that offers up-to-the-second odds with transparency, accuracy and security, as well as a suite of wagers and prop bets, with exclusive access to DRL’s cutting-edge drone technology and official data through live and virtual drone races.
? Kicking off the new era of Genius Sports Group with a unique partnership with @DroneRaceLeague. Our tech will power real-time betting markets on the DRL, enhancing the fan experience for every race.
— Genius Sports (@GeniusSports) October 28, 2020