Genius Sports Reaches Definitive Agreement To Acquire Sportzcast

Genius Sports Group (GSG), a sports data and technology corporation, has reached a definitive agreement to acquire Sportzcast Inc, a leading US manufacturer of sports scoreboard data delivery systems, for an undisclosed fee.

In order to provide reliable and official real-time game data in a universal data format, Sportzcast’s proprietary Scorebot system connects directly to existing event venue scoreboards. This knowledge, the company said is crucial for many in-place and offsite applications, including sports development, broadcasting, platforms for coaching software, and sportsbooks.

Through this technology, GSG said it would receive the “…highest quality sports data available, enabling Genius to enhance its customer propositions across its data, streaming and media businesses.”

CEO and co-founder of Genius Sports Mark Locke commented: “Acquiring Sportzcast expands Genius’ official data offering and relevance in the US and worldwide, making us even more compelling to sports leagues and federation partners. 

“This acquisition is yet another milestone in GSG’s rapid, continued growth. We are excited to continue executing on our strategy by leveraging Sportzcast’s incredible technology to scale our streaming and media businesses and bolster our core data products.”

In over 6,000 sports venues worldwide, Sportzcast has mounted Scorebots, which are compatible with over 194 different scoreboard systems. Over 400 US colleges and universities and over 50 live sports event streaming platforms require its technology.

Sportzcast President Michael Connell said: “Genius is the ideal partner to accelerate our innovation and supercharge Sportzcast’s global growth through its strong distribution network.

“We are thrilled to join the Genius team and offer exciting new capabilities for our customers and partners.”