Genius Sports has formed a relationship with Polish operator STS, with the goal of expanding the latter’s in-play service through the use of data.
STS will receive access to the NYSE-listed sports data and technology firm’s LiveData and LiveTrading products, which will allow it to supply official data and pinpoint live price across thousands of athletic events each year.
Genius Sports’ Head of Commercial, EMEA, James McKiernan, said: “Partnering with STS, the leading operator in the Polish betting market is further validation of our global commitment to official sports data.
”With access to the fastest, most accurate and reliable live betting content, STS will deliver Polish players with best in-class betting experiences on the biggest sports leagues.”
Genius Sports’ official digital rights arrangements with a number of important Polish competitions will also benefit the operator, which is one of Poland’s largest.
In recent years, Genius has established a strong presence in the Polish athletic landscape, partnering with the top-tier Ekstraklasa football league, the Polish Basketball League, and the popular international Euroleague Basketball tournament.
Mateusz Juroszek, CEO of STS said: “STS is not only the largest Polish bookmaker, but we are also one of the biggest technology and data-driven companies in the igaming industry.
“One of our advantages is our own technology and the ability to easily implement the most attractive tools from the best suppliers. This is one of the reasons why we generate 46 percent of turnover in the Polish sports betting market. We are constantly improving the customer journey at STS, and in-play odds, powered by Genius Sports will be a pillar of this.”