Genius Sports Limited, an official data and technology supplier, announced this week a new official data and trading collaboration with Golden Nugget Online Gaming Inc (GNOG).
Genius Sports’ LiveData and LiveTrading solutions will be offered to GNOG, which will deliver official data feeds and pin-point pricing across thousands of sporting events each year.
Genius Sports’ portfolio of exclusive, official data rights, which includes the English Premier League, NASCAR, Liga MX, Argentine and Colombian soccer, Euroleague Basketball, and the NFL, is included in this partnership.
Genius Sports’ unique entire suite of NASCAR official data-driven in-race betting markets will now be available to GNOG, making it the latest US sports betting brand to do so. NFL official sports data-powered products and services, such as access to real-time statistics, proprietary Next Gen Stats (NGS), and an official sports betting data feed, are also featured.
Engaging and reliable experience
President of the GNOG, Thomas Winter, explained: “The modern sportsbook customer demands an experience that is engaging, reliable and available round-the-clock. Our official data partnership with Genius Sports is a crucial pillar for us delivering upon these expectations, providing our customers with immersive products on their favorite sports such as the NFL, NASCAR and other global leagues.”
Mark Locke, CEO of Genius Sports, added: “We are delighted to partner with Golden Nugget to help them deliver the most compelling live sports betting experience available. With official data at its heart, this partnership enables Golden Nugget to increase engagement with their customers while supporting a sustainable sports betting ecosystem.”