As Canada legalises single-event sports wagering, sports data supplier Genius Sports Limited has announced a multi-year arrangement with the British Columbia Lottery Corporation (BCLC) to support its sportsbook operations.
Through several channels of distribution, the BCLC operates and manages commercial gambling on behalf of the Province of British Columbia, including casinos, lottery, bingo, and sports betting.
The company will use Genius Sports’ LiveData and LiveTrading services to give real-time official data and pin-point pricing across athletic events each year, according to the conditions of the agreement.
The collaboration includes the provider’s official data rights portfolio, which includes the Canadian Premier League, English Premier League, Euroleague Basketball, and many other top-tier leagues.
Importance of official data
Mark Locke, CEO of Genius Sports, said: “BCLC’s partnership with Genius Sports demonstrates how the nascent Canadian sports betting industry already recognises the importance of official data in helping to protect consumers whilst delivering the most secure and compelling products for their customers.
“Products and services powered by the fastest, most accurate and reliable data will reinforce BCLC’s competitive advantage and help Canada fulfill the massive potential of its sports betting market.”
Kimberly Williams-Bradley was recently named to Genius Sports’ Board of Directors. She will serve as an Independent Director and a member of the Audit and Compensation Committee of the Board.