Genesis Launch Sports Betting Through SBTech

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Online casino provider Genesis Group, headquartered in Malta, launches sports betting through a long-term alliance with SBTech for the very first time.

Genesis Global will add to its portfolio of 10 casino brands, including Casino Cruise, SpinIt and Sloty, a sports betting company.

This new brand will provide players with a comprehensive offering, with pre-match sportsbook content, casino content, and’ best-in-class’ live betting powered by official data from Sportradar and Betgenius alike.

It’s been designed to deliver a personalised gaming experience, with SBTech supporting the player’s proposal with fully native apps, a secure payment hub that will provide players with an unrivalled choice in deposit methods, and responsible gaming functionality including self-exclusion APIs to meet the high standards of responsible gaming for Genesis.

Andrew Cochrane, SBTech’s chief of development said: “We’re excited by Genesis Global’s vision and growth plans. Through our powerful platform and innovative sportsbook, we will help propel Genesis Global’s presence in online sports betting and gaming, by capturing new market share in the sportsbook vertical, as well as boosting their casino revenues.”

Ariel Reem, CEO of Genesis Global, added: “Our aim has always been to create an extraordinary experience for both players and partners. That’s why we are delighted to be partnering with SBTech, whose capabilities and core values align clearly with ours.

“Since our inception in 2014, we’ve achieved considerable growth in Europe and we are keen to expand this even further, across multiple EU regulated markets.

“We wanted an iGaming and sportsbook supplier that can deliver an unparalleled user experience at every stage of the project, and with exceptional technical capabilities. SBTech’s turnkey sportsbook platform solution is best in class.”

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