Building on a partnership that was first entered into in October 2019, online gaming software supplier GAN has announced the launch of the social casino site and app Play Agua for the Agua Caliente Casinos.
The solution, driven by the company’s core simulated gaming software, aims to provide both operators and GAN itself with promotion, brand building, and revenue opportunities.
GAN ‘s Chief Commercial Officer, Jeff Berman, said of the recent introduction: “We are excited that our unique simulated gaming software has been proven to seamlessly integrate with our customer’s exciting loyalty programs, while also expanding their access point to consumers.
“Our new partnership with Agua Caliente Casinos will help them provide an enhanced social casino gaming experience and gain awareness and exposure to new states. We look forward to expanding our partnership and growing with Agua Caliente over the next several years.”
Three locations located in California, namely the Agua Caliente Casino Palm Springs, Agua Caliente Resort Casino Spa Rancho Mirage, and later this fall, Agua Caliente Casino Cathedral City, are owned and run by the Agua Caliente Band of Cahuilla Indians.
GAN was chosen to create a personalised solution that brings social casino gaming live on iOS , Android, and desktop while also integrating with its loyalty membership rewards programme, the Ace Club, as part of the group ‘s efforts to offer a more robust experience to the region’s players.
In addition, as part of the service, the supplier will also be providing acquisition and retention marketing.
The CIO of Agua Caliente Casinos, Bill Oliver, added: “GAN’s custom front end development and speed of delivery made them the right partner to introduce Play Agua.
“We look forward to delivering existing and new customers with a seamless experience across all platforms, and are proud to have partnered with the industry’s leading provider.”
Last year, since the start of such operations, the tribe became the sixth major Native American casino operator in the United States to pick Gan as its online gaming software service provider.