GAN has found its first Las Vegas Strip partner, with the gambling software supplier developing a tailored online solution for the Treasure Island Hotel & Casino.
The simulated gaming solution, which will be offered across desktop and mobile applications and linked with Treasure Island’s retail casino rewards programme, will be powered by GAN’s GameStack system, which has over 500 games.
Treasure Island is GAN’s eighteenth B2B simulated gaming client, and the company’s fifth client victory this year. GAN’s simulated gaming solution, which was first released online in 2014, now serves customers at 101 retail casino sites across the United States.
Marcus Yoder, senior vice president of sales of GAN said: “Our simulated gaming technology and software continues to demonstrate its industry-leading position, and our premier list of partners is growing as a result.
“We are very excited to partner with Treasure Island – a premier asset located on the Las Vegas strip. Players and guests have been patronising the iconic property for nearly 30 years, and we are thrilled to offer those players and guests new ways to engage and play with Treasure Island.
“We are proud to be selected as their trusted partner to improve their player experience. We look forward to developing a customised solution for Treasure Island and the continued growth of our simulated gaming offering.”
On the Las Vegas strip, Treasure Island has approximately 2,800 freshly refurbished hotel rooms and over 85,000 square feet of casino gambling.
More robust experience
GAN was hired by the property to provide a more robust experience for its gamers, according to the company, which would provide a simulated gaming platform across desktop and mobile applications, as well as marketing and front-line customer care.
As part of the deal, the company will debut its newest technology, which includes a new application framework and desktop template, as well as loyalty integration with the property’s extensive retail player database.
Pascal Tang, Treasure Island Hotel & Casino’s director of slot marketing, explained: “With the world of gaming always evolving, players around the globe are constantly searching for new and exciting ways to stay engaged with their favorite games, brands, and casinos.
“With that in mind, it was clear to us that the digital space will become more and more important in the future. Therefore, we are excited to partner with GAN, a proven B2B operator with a customisable and tailored technology solution, in order to continue to drive player loyalty, brand awareness, and new revenue opportunities.”