Online gaming software company GAN Limited has entered into a definitive agreement with Seneca Gaming Corporation to provide SGC patrons with its Simulated Gaming solutions across both desktop and mobile assets.
The unique solution is driven by the core Simulated Gaming software from GAN and provides both operators and GAN with, said the business, publicity, brand building and revenue opportunities.
On behalf of the Seneca Nation of Indians, Seneca Gaming Corp operates three casinos in New York, which include Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in downtown Buffalo, and Seneca Allegany Resort & Casino in Salamanca.
A gambling application which an electronic medium was developed by another company, SGC, was randomly selected by GAN to develop a new content solution for the New York players. As a result of the brand repositioning, the company will rebrand SGC’s social play-for-fun offering for both desktop and mobile, and supply both marketing and customer service support for the platform’s users.
It will be also providing marketing services such as acquiring and retaining customers, all the while including impactful marketing campaigns to help the business attain its goals.
What was said…
lGAN’s Chief Commercia Officer, Jeff Berman, commented: “We are very excited about the continued adoption of our Simulated Gaming software and eager to work in close concert with Seneca Gaming Corporation to further enhance the user experience for their players.
“This partnership and integration of GAN’s software will allow SGC to develop more meaningful and actionable player insights to drive new marketing and revenue opportunities.”
Seneca Gaming Corporation President & CEO Kevin Nephew commented: “GAN’s ability to develop a customized solution from the bottom-up made them the right partner to help elevate our simulated gaming platform. We are pleased to have a trusted partner like GAN and look forward to relaunching this exciting play-for-fun experience for our loyal players in the near future.”