GAN Continues US Expansion With Michigan Entry

Expansion across the US is expected to continue for GAN, after additional information about the company’s entry into Michigan were provided by the online gaming tools, services and content supplier.

Following the passage of HB 4311 into law in December 2019, the organisation has provided additional details about its previously reported market access agreement alongside the Sault Tribe of Chippewa Indians.

The bill included provisions to legalise full real money online casino gaming in Michigan state, as well as betting on online sports.

GAN stipulates that it will offer its development platform and operational services to both the five Kewadin land-based casino assets of the tribe, as well as to an current major US casino operator who has demanded anonymity pending certain regulatory approvals.

Kewadin Gaming Authority CEO, Allen Kerridge commented: “The Sault Tribe of Chippewa Indians is excited to take this important step with GAN ,and our mutual partner to bring both retail sports to our consumers at our five casino locations in short course, in addition to internet gaming casino on day-one when first allowed by the state of Michigan.

“We chose GAN and our mutual partner based on their market-leading technology and combined substantial experience serving gaming clients both online and offline.”

With a population of ten million, comprising 3.1 percent of the country, the internet gambling market in Michigan is expected to produce $377 million in gross operator revenue in the first 12 months, rising to $836 million in the fourth year of service according to Regulus Partners.

Gan CCO Jeff Berman added: “Michigan has long represented an attractive market with both Internet sports and Internet casino gaming now regulated.

“Our technical expertise and ‘day one’ experience in multiple US internet gambling markets will enable the Sault Tribe to capture their share of the online opportunity, and we thank them for their trust in forming this relationship with GAN and our major US casino operator client whose identity will be confirmed in due course.

“We are incredibly excited to bring real money internet gambling to Michigan, which remains at the core of our mission, strategy and purpose in the United States.”