Gaming1 has formed a joint venture with Delaware North to produce Gamewise, a turnkey digital gambling solutions provider available to licenced operators across North America.
Delaware North will exclusively provide its mobile igaming brand, Betly.com, through the collaboration in all new markets where it runs land-based casinos as part of the agreement.
Gamewise will be driven by Gaming1’s omnichannel technology solution and partnership model, which has been perfected for over a decade in fully regulated markets throughout the world, in addition to Delaware North’s gaming and hotel expertise. In addition, the Belgian gaming and sports betting partner will provide exclusive access to its library of original game content through the joint venture.
Vice president of marketing for Delaware North’s gaming division, Luisa Woods, said: “Gamewise fills a gap in the North American gaming market by providing regional land-based operators with a true turnkey solution to expand into the burgeoning online sports betting and online gaming space.
“The solution is specifically tailored to operators who want to participate while investing in their own brand and is structured to minimise the resource impact on their core business. We believe this is exactly what the market has been looking for.
“Both Gaming1 and Delaware North were looking for a suitable partner that matched our collective ambitions, values and vision for market expansion in North America. Partnership is deeply rooted in the DNA of both companies and we are delighted to come together.
“Combining our gaming and hospitality expertise with Gaming1’s experience working with land-based operators, proprietary technology and track record of generating value from the convergence between land-based and online gaming, is a powerful proposition that will deliver exceptional value to customers throughout North America.”
Gamewise will launch a modular and customisable sports betting and casino platform that will deliver a “seamless betting and gaming experience with superior gamification capabilities, full land-based integration, localised bet pricing, and market-leading bet acceptance ratios,” according to the company.
Cornerstone of unique partnership model
Gaming1’s chief business development officer, Victor Araneda, added: “Our technology has always been developed to enhance the convergence between traditional land-based operations and the interactive gaming environment with our partners in regulated markets all over the world.
“It forms the cornerstone of our unique partnership model, which brings together expertise from both parties to deliver the ultimate omni-channel consumer experience.
“We have been monitoring the situation in North America for some time, so it is an exciting moment for everyone at Gaming1 to partner with a company of the calibre and stature of Delaware North as we enter the North American market.”