Gaming Realms Signs IGT Licensing Deal For European And US Expansion

Gaming Realms has signed a licencing agreement with International Game Technology, paving the way for the company’s rapid expansion in Europe and the United States.

The producer and licensor of mobile-focused gaming content will manufacture Slingo games, which blend aspects of slots and bingo, based on a variety of IGT game brands, including Cleopatra and Da Vinci Diamonds, under the terms of the deal.

Exending reach of top-performing casino brands

Enrico Drago, senior vice president of IGT PlayDigital said: “Partnering with Gaming Realms to produce Slingo games represents an exciting opportunity for IGT to extend the reach of some of our top-performing casino brands.

“These iconic IGT brands are widely recognised by land-based and digital players alike, which will assist Gaming Realms with its goal of creating new Slingo players, while reinforcing the power of IGT’s brands in the fast-growing online market.”

The Pennsylvania Gaming Control Board granted Gaming Realms an interactive gaming manufacturer licence last month, just over a month after the company announced its desire to launch in the state during the first part of the year. Michigan’s admission is expected “in the near future.”

With a population of just under 13 million people, Pennsylvania is the sixth most populous state in the US, and its igaming sector is expected to expand 574 percent in revenue by 2020.

A compelling partnership

The group’s latest cooperation, according to Michael Buckley, executive chairman of Gaming Realms: “Combining Slingo with IGT’s iconic proprietary gaming brands represents a compelling partnership, as we accelerate expansion across the US and European markets. 

“Given the popularity of IGT’s titles, this is a fantastic opportunity for Gaming Realms to introduce its Slingo genre to new audiences and welcome a new generation of Slingo fans.”

Gaming Realms released a trading update in April for the year ending December 31, 2020, which showed a 66 percent increase in revenue to £11.4 million (2019: £6.9 million), with its licencing division up 81 percent to £7.5 million (2019: £4.1 million) and social publishing up 41 percent to £3.9 million (2019: £2.8 million).

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.