Gaming Realms Secures Paddy Power And Betfair Deal Via Flutter

After agreeing to launch content across the Paddy Power and Betfair brands in the UK and Ireland, mobile based game developer Gaming Realms has secured its third partnership with Flutter Entertainment.

The partnership follows partnerships with Sky Betting and Gaming, which have adopted a UK focus, as well as with New Jersey’s Betfair brand.

Richard Marquis, Head of Casino for Betfair UKI, commented: “We’ve been working tirelessly to deliver the gaming portfolio our players demand and Slingo is a huge milestone in that respect. We’re excited to finally be live and look forward to entertaining our players with additional Slingo games over the months and years ahead.”

This new deal with the multinational supplier of sports betting, gaming and entertainment will see Paddy Power Betfair go live on Paddy Power Bingo and Betfair Casino with Slingo Originals content from Gaming Realms, with Paddy Power Games and Betfair Bingo to follow shortly.

The Slingo portfolio of Gaming Realms, including Slingo Centurion, Slingo Extreme, Slingo XXXtreme and Slingo Deal or No Deal, will be distributed through the aggregation partner of the group, Relax Gaming.

Mark Segal, Gaming Realms’ chief financial officer, commented: “We are delighted to be launching our Slingo Originals content across the Paddy Power and Betfair brands in the UK and Ireland.

“The deal marks Gaming Realms’ third agreement with Flutter following our partnership with Sky Betting & Gaming earlier this year in the UK and the Betfair brand in New Jersey, USA.

“Paddy Power Betfair is a renowned and highly regarded operator in the UK gaming industry and we look forward to strengthening our presence and reaching ever greater numbers of players within this market.”

A multi-year agreement with NetEnt online casino content creation to licence the company’s “most popular slot of all time” was launched earlier this month by Gaming Realms.

The licencing agreement will see mobile-focused gaming developers use the Starburst title of NetEnt to create what it lauds as “an epic new game,” incorporating the Slingo grid mechanic with all the original igaming title ‘s classic features.