In a bid to support responsible gambling measures, the newly formed Betting and Gaming Council has developed a new’ cooling-off’ feature for gaming machines across UK betting shops.
The Anonymous Player Awareness Program will use real-time algorithms to classify player activity areas that may suggest dangerous play. The system will then trigger an on-screen alert and force a play break or’ cooling-off period’ to alert staff at the same time.
Betting and Gaming Council Chairman, Brigid Simmonds OBE explained: “I am delighted to launch these new measures today as part of Responsible Gambling Week. The Betting and Gaming Council has as its mission statement raising standards and this technology will create an environment that promotes safer play.”
Interim Chief Executive, Wes Himes added: “I see this as an opportunity to champion the highest standards and share best practice on safe betting and gaming, and we hope these new measures are a sign of intent. I’m convinced that this approach can help restore public trust, and I look forward to working on further safer betting and gaming initiatives across our industry.”
The implementation of the new feature is expected to support the gambling industry’s ongoing work to reduce the associated gambling risks. Forced’ cooling-off’ times for players with signs of potential harm add to the resources already in place for betting shop gaming machines such as time and spending cap setting and positive on-screen gambling messaging.
The new system will help the more stable gambling commitments announced earlier this week by the Betting and Gaming Council.
Last week, the BGC also announced that £ 10 m of funding would be given over the next four years for a national education programme designed and implemented by the GamCare and YGam charities for children and youth.