Gamesys To Remove All TV And Radio Ads During Lockdown

Gamesys Group Plc has announced that it will stop all television and radio ads in the UK before the limits on COVID-19 are removed, reflecting its reservations about targeting children and those vulnerable to gambling issues.

In publishing its Q1 trading update for the three-month period ending March 31, 2020, the company stressed that it would reinforce its prudent gambling initiatives and increase player time monitoring and invest all of its sites during the ongoing lockdown.

According to Gamesys Community, the availability of responsible gambling initiatives highlighted a 45 percent rise in players setting deposit limits since the start of the lockdown.

Botemania, the owner of brands like Jackpotjoy and Virgin Games, announced that ‘strong  growth in Asia and solid performance in the UK’  has helped to increase revenue by 19 percent to £155.3m.

Although the group posted ‘healthy double-digit growth’ for its US operations during Q1, it highlighted that Europe’s revenues ‘would have been ahead but for the continued weakness in Sweden.’

Gamesys Group plc chief executive officer Lee Fenton commented: “During these unprecedented times our main priority is the health and wellbeing of employees and players and I am incredibly proud of the steps we have taken as a Group to ensure that we are best placed to do this.

“Our business purpose of “crafting entertainment with care” has never been more relevant and we remain committed to providing a fun, safe and entertaining environment for our global customer base to enjoy.

“I am also delighted to be able to announce our support for Women’s Aid to help it provide such a vital service during these extraordinary times. Like all businesses across the UK and those within our sector, we will continue to monitor the COVID-19 situation carefully and operate based on official Government guidelines until we are ready to return to a normal course of business.

“The Group is in a strong position given our operational control of a portfolio of well-renowned brands and complete ownership of our technology platforms. We are confident that the business is capable of meeting the challenges in the current environment and continuing to thrive in the long term.”