GameSense Licensing Offered Free By BCLC

The British Columbia Lottery Corporation (BCLC) offers free licencing of GameSense to affiliates of the North American Association of State and Provincial Lotteries.

GameSense is a player-facing, positive-play programme developed by BCLC to help players make informed choices. To provide NASPL members with GameSense free of charge, BCLC says it has “created a unique, out-of-the-box model,” which includes GameSense branded products and resources that can be used online and at lottery retail locations.

Launched 11 years ago, GameSense aims to improve player confidence, knowledge, and education through research-based guidance and best practises, winning recognition in 2015 through the’ Social Responsibility Award’ of the National Council on Problem Gambling.

GameSense can be found in North America in several jurisdictions including Alberta, Saskatchewan, Manitoba, Connecticut, Massachusetts, and through MGM Resorts International’s suite of gaming facilities.

“By collaborating with our industry partners in North America, we are creating a community of lottery jurisdictions with a shared commitment to player health,” said Kevin Gass, BCLC’s vice-president of lottery gaming.

“Working together enables us to share key learnings and improve best practices for players all over the world, including right here in B.C. where our focus remains on providing great gambling and greater good.”

BCLC is a provincial crown corporation that provides socially responsible gambling entertainment through over 3,500 lottery stores, 35 casino gaming facilities, three bingo halls, and its online gaming website, PlayNow.com.

Last year, BCLC raised over $1.4bn in net income to support provincial and community programmes across British Columbia, Canada, including health care, education, and charities.