New global estimates reported by GameIntel revealed a five-year peak in online poker players at the end of March with more than 45,000 active users, a 50 percent rise over the previous month.
According to figures from Italy, the country going into lockdown was followed by an initial increase as about 5,000 players logged into table games at one time on the first Tuesday of the curfew, doubling the daily traffic.
Serge Mukhanov, CEO at Connective Games believes that adding poker to the portfolio of an operator will provide ‘much-needed additional revenue stream in this time of uncertainty.’
“During this pandemic, poker has proved to be more resistant to alterations in behaviour because, of course, there are no restrictions impacting the online world,” he explained.
“If one compares poker and betting we see that the audience is similar in psychological and strategic features.
“In poker, just like in sports betting, you need to skilfully manage your play, with good, informed decisions making a positive result more likely. Both generate excitement and offer the capability of earning money without leaving home.
“In addition, these types of gambling are available to a wide range of people on any device.”
Like online poker, sports betting has experienced a torrid period due to either cancellation or postponement of the major sporting events around the world.
Mukhanov claims that poker needs a well-structured marketing strategy to attract and retain customers if it is to be competitive in the current global situation. In addition, he shared the value of app / site usability in winning trust.
“The operator needs to be assured about the supplier they use. Don’t settle for empty words.” Mukhanov added.
“The software provider should be able to confirm their words and achievements, for example, by demonstrating their back office and show real-life examples of implementing their platform in different markets. Winning major B2B awards is also evidence they have a good product and service.
“The operator should look at the supplier’s presence in the market, and perhaps take into account which existing operators they already work with. Clearly, if a supplier works with successful brands it is indicative that they are performing well in terms of helping the site attract and retain players.”