GameArt Becomes Latest To Unveil Yggdrasil Link

As the company aims to accelerate its global objectives through the YG Masters initiative, online slot developer GameArt has become the latest company to unveil a link-up with Yggdrasil.

GameArt will be able to develop and distribute gaming content with Yggdrasil’s GATI technology by entering the YG Masters programme.

GATI is a pre-configured toolkit for production that allows studios and game developers to use standardised technologies to produce and distribute titles worldwide.

In various controlled igaming markets, YG Masters studios enjoy access to GATI, as well as the large Yggdrasil network of operating partners. As a result, in close partnership with Yggdrasil, partners, including GameArt, will create and distribute games globally to optimise revenue.

Stefano Picone, GameArt ‘s CEO, stated: “By becoming a YG Masters partner and utilising the GATI technology we will be able to rapidly scale up our content development and distribution strategies and reach completely new audiences globally.

“We are very impressed with the success of the YG Masters program so far and are excited to get working with the Yggdrasil team to further grow our business.”

YG Masters partners will implement the interface through the GATI technology to cross-sell all titles to any YG franchisee, leading to partnerships on a global scale aimed at increasing revenue streams for multiple parties.

With other recent collaborations alongside Betsson Party, Jelly, and ReelPlay, GameArt is the latest in a series of YG Masters sign-ups.

About the new sign-up, Stuart McCarthy, head of partner programmes at Yggdrasil, said: “This year has seen remarkable growth of the YG Masters program, driven by the launch of our revolutionary GATI technology.

“We are extremely proud of the program’s success and are thrilled to be working with so many talented studios such as GameArt and together take our businesses to new heights.”