GamCare has urged industry players to follow its recently updated ‘Safer Gambling Standard’ (2021 revision) when it comes to social responsibility and corporate conduct.
The problem gambling care and help charity has updated its corporate standard to further examine licenced UK gambling operators’ practises, processes, structures, and controls.
The updated GamCare standards cover ten crucial areas that operators must adhere to in order to maintain a successful safer gambling approach with their customers –
- Corporate governance and risk management
- Collaboration and sharing best practice
- Spend on safer gambling
- Protection of children and vulnerable adults
- Customer information, profiling, and interaction
- Product design, deployment, and innovation in safer gambling tools
- Advertising and promotion
- Staff training and development
- Addressing problem gambling amongst staff
Evaluation of gambling results
GamCare teams will evaluate safer gambling results on up to 58 metrics, and businesses that implement the norm will be judged on each individual region.
GamCare will assign a ‘award level’ to each participating company based on their success in key areas of safer gambling.
GamCare detailed in its statement: “Joining the Safer Gambling Standard accreditation scheme demonstrates that your business has adopted a wide range of safer gambling measures that go beyond the social responsibility provisions of your gambling licence.”
GamCare has also released a B2B version of its corporate standard for game developers, platform providers, and other igaming-related third-party services.
GamCare suggested that all licenced operators promote the Safer Gambling ‘quality mark’ to signal to customers that a company is committed to customer protection and reducing gambling harms, according to its response to the Gambling Review’s call for proof.