GamCare Release Revised Code Of Conduct

GamCare also released a revised code of conduct for betting companies that aims to streamline the way content about safer gaming tools, as well as the help available for those unable to regulate their gambling, is presented on UK websites and applications.

To develop the code, the national gambling advocacy charity met with members of the Betting and Gaming Council as well as service customers who have personally experienced gambling harms. Within six months, all BGC participants who offer online gambling activities must adhere.

Transparent resources and services

The Industry Code for the Display of Safer Gambling Information outlines how online companies should make information about safer gambling technologies and specialist gambling support facilities more prominent, visible, and reliable for online users, while still ensuring that resources and services are transparent and easy to find.

Anna Hemmings, CEO at GamCare said: “We know that only a small proportion of people affected by gambling harms in Great Britain come forward for support each year.

“By setting minimum standards for the display of safer gambling information for the online sector, we are looking to improve the consistency of information display, and reduce friction for customers so that they can readily access tools to help them manage their gambling, and to access free, specialist support whenever it might be needed.”

Warning to be extra cautious

The UK Gambling Commission has advised incumbents to be extra cautious in light of recent engagement results and the current nationwide lockdown, as people will be spending more time at home and online.

According to the regulator, the duration and complexity of the pandemic timeframe could make people feel more vulnerable.

Promoting safer gambling

The BGC’s chair, Brigid Simmonds, says: “As the standards body representing the regulated betting and gaming industry, the BGC is committed to promoting safer gambling. 

“A report last week from the Gambling Commission suggested that ‘problem’ and ‘at-risk’ gambling rates fell in 2020, but one gambler experiencing harm is one too many.

“Consistency of message and display is vital, so that customers who sign up to an account with any BGC member find it’s easy to view links to the National Gambling Helpline and further support, or the company’s own messaging around setting deposit limits, how to self-exclude or asking their bank to block gambling payments. 

“Prominent, visible and accessible signposting displayed in a simple way will help our customers and increase use of such tools, which is why we welcome the new GamCare Code.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.