Gambling entrepreneur Graham Martin was named president of Aquarius AI, a specialist in customer acquisition, as part of the company’s new business model starting with sports.
Aquarius announced this week that its customer acquisition technology has been repositioned to focus on esports before moving into the wider betting environment.
Martin, a founder of Bonne Terre Ltd (better known as Sky Bet), who joined the board of directors, will lead this move into esports betting. Most recently he worked as President of International Growth at NewGioco Group Inc., an Italian gaming company.
Jesse Dylan, board chairman, said of Martin’s appointment: “On behalf of the Board of Directors we are excited to welcome Graham Martin and we look forward to working together as we expand into the Esports arena.”
Company chief executive Chris Bradley added: “We are delighted to welcome an online gaming legend of the calibre of Graham Martin to help lead the Company to as we aim to become a global force in Esports gambling.
“Esports is a very lucrative and fast-growing area of gambling as people are moving from betting on real sports to betting on Esports. The synapse between the Aquarius AI customer acquisition technology and the explosive growth of Esports gambling means we are very excited for the future.”
Moreover, Andrew Gibson, current COO, will leave with immediate effect. Gibson, Aquarius said, has been pivotal in addressing a number of legacy issues, including receivable and payable commercial accounts, and leaves the company in a much stronger position to advance its repositioning strategy.
To promote this policy, Aquarius has signed a non-binding Letter of Intent to enter into a commercial agreement with a leading provider of betting platforms for esports. The proposed licencing agreement will give the company exclusive rights to use the platform in Canada, as well as non-exclusive rights to the rest of the world, including the US.