According to Gambling Commission reports, gambling revenue in Great Britain increased in September after consecutive months of market decline.
Data from the largest operators representing 80 percent of the online market showed that in September, online gambling gross gambling yield (GGY) increased by 3 percent month-on-month, up to £ 420m ($ 552.5m). The number of active accounts increased by 7 percent from August, despite the total number of bets declining by 4 percent.
This was helped in September by the return of the English Premier League, following a summer break in August, which saw GGY sports betting grow by 15 percent to £ 189.7 million, after a fall of 21 percent in August. Bets put increased by 5 percent, while for the vertical, the number of active players increased by 14 percent.
Elsewhere, most of the other web verticals had declines. GGY online slots decreased by 4 percent to £ 157.4m, the smallest amount since March during the coronavirus pandemic.
Other online gaming, like casino games, fell by 5 percent to £ 56.6 million, while poker also declined by 5 percent to £ 7.9 million. After a summer boom, virtual sports betting continued its downturn, with GGY down 9 percent to £ 6.1m for September. For esports, it was the same situation, with GGY declining to £ 1.3m down 28 percent, following a 29 percent fall in the previous month.
The Commission for Gambling said: “Gambling behaviours have continued to evolve as the country responds to varying levels of restrictions and we will remain vigilant in light of new national lockdowns announced in recent weeks.”