Gambless Launch Play It Safe

Gambless, a gambling harm prevention and support app, has launched a ‘Play it Safe’ educational campaign in response to the post-pandemic reopening of casinos and betting shops around the world.

The “Play it Safe” flyers feature a PGSI self-assessment test and a free ticket to access psycho-educational resources on the Gambless app for people who are assessed at risk of problem gambling. The campaign is intended specifically at those who gamble in brick-and-mortar casinos and betting shops.

Maurizio Savino, the CEO of Gambless, had this to say about the launch: “As we slowly get back to normal, we are seeing more gambling operators reaching out to us, interested in learning how they can keep their players protected.

“These days we hear the words ‘reopening safely’ very often; for gambling venues ‘safely’ has a double meaning – both from a sanitarian standpoint and with regards to responsible gambling. It’s important we all remind ourselves which habits are healthy and which ones can become harmful.”

Player security resources from land-based operators

This endeavour comes as numerous gambling establishments prepare to reopen their doors after being closed for months due to the pandemic. Gambless responds to a direct need for player security resources from land-based operators such as the Hippodrome Casino in the United Kingdom and LoginBet betting shops in Italy.

“We encourage all operators to be proactive and distribute informative materials to customers, as they return to populate their outlets,” Savino added.

“We are aware that land-based establishments are coming from a tough year, thus we are offering our resources freely, without asking any contribution to operators. 

“Same goes for gamblers, who can access our psycho-educational resources for free until the end of 2021. This is particularly important, as this is a time when several major sport summer events return after the pandemic, like the Euro 2020 Cup and the Tokyo Olympics.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.