Gambling harm solutions platform Gambless started in the UK through an exclusive partnership with Lottoland online lotto betting site.
The app is designed to detect and prevent harmful behaviours when it comes to online betting, and provides a number of resources for vulnerable customers at risk of addiction to gambling, including diagnostic testing of flag risk factors and problem behaviour.
In addition, Gambless also offers articles and tips on safe betting, coping skills techniques, and an emergency chat feature to help users rationalise their thoughts in a crisis moment.
Gambless CEO Maurizio Savino said: “Partnering with Gambless is not a compliance obligation, it’s a strategic choice. Our mission is to spread mental wellbeing among communities, empowering the most vulnerable, including the ones involved with gambling.
“We are really pleased that Lottoland have chosen to partner with us and that they are going to join us in fighting the stigma and supporting mental health which is a very important topic.”
Gambless is now available for download from both the Apple and Google app stores via the Lottoland UK website. The following psycho-educational courses are currently available, Emotional Intelligence, Anti Stress, Anti loneliness, Problem Gambling-Part 1 & Part 2.
Lottoland chief executive Nigel Birrell explained: “Our commitment to responsible gaming and safe behaviour online is something we’ve always taken extremely seriously, and for that reason we’re incredibly proud to be partnering with an organisation like Gambless, which can help make all the difference to the well-being and safety of our customers.
“At the moment, just four per cent of problem gamblers try and seek treatment and as little as two per cent actually end up receiving help – we absolutely need to be doing more to improve this and we recognise that combating the problem can start right here at Lottoland.
“From their very first visit, our customers will now have access to resources, advice and exercises so that they can make educated choices with their bets and enjoy things like lotto in a safe, responsible way.”