GambleAware Secures Bet Regret Campaign With New Alliances

GambleAware has secured new alliances with Supporters Direct Scotland and MAN v FAT launching the next wave of its Bet Regret safer gambling initiative.

Furthermore, the charity has also renewed its current relationship with both the Football Supporters Association (FSA) and the Football Supporters Association of Scotland.

The new and expanded agreements would concentrate on encouraging safer gambling during the football season, while at the same time educating fans on the gambling risks.

Zoe Osmond, Communications Director at GambleAware, commented: “These partnerships are vitally important to the Safer Gambling Campaign and enable us to reach our target audience and make them aware of the new key campaign messages.

“We have chosen to work with these organisations in particular as we are confident they will help us share and promote our campaign message to encourage regular sports bettors to avoid impulsive bets so they can avoid the feeling of Bet Regret.”

The FSA agreement would serve to enhance the current serve that GambleAware and the organisation conducted last year to facilitate betting behaviour regulation, including efforts to spread the message of the Safer Gambling Initiative.

Football Supporters’ Association Deputy Chief Executive David Rose added: “The FSA is delighted to renew our partnership with GambleAware and to help educate football fans across the country about the risks of gambling and encourage those who choose to bet, to do so safely. It’s a very important message and one that we’re keen to help promote.”

Furthermore, the Supporters Direct Scotland, the Scottish Football Supporters Association and MAN v FAT websites will all feature collateral and advertising from the Safer Gambling movement.

GambleAware will partner with MAN v FAT, which runs a men’s weight loss programme that involves football leagues in more than 80 UK locations, to train coaches to ‘inform that communicate to participants’ about responsible gambling habits.

The organisation’s ongoing social media talks and video sessions will also include detailed talks about GambleAware and its Safer Gambling Initiative.

Head of Football at MAN v FAT, Richard Crick, concluded: “MAN v FAT Football are delighted to be working with GambleAware to bring greater insights to our players on the public health impacts of gambling.

“With football being the most prominent sport to gamble on in the UK, we felt that forging a partnership would be another avenue which will support members to be as healthy in body and mind as possible.”