GambleAware Commissions Further GB Treatment Survey

After agreeing upon the need for a methodology study, GambleAware commissioned YouGov to complete a second survey on ‘GB Treatment and Support Demands’.

Therefore the second YouGov survey of the charity focuses on the need for recovery support services and the challenges that could prevent disadvantaged customers from finding assistance.

The 2020 survey was raised from 12,000 segment in 2019 to 18,000 UK participants, as GambleAware seeks to obtain a deeper understanding of the geographical make-up of problem gambling and improve its composition of data for ethnic minority communities.

GambleAware will report its findings until concluded by key demographics such as age, gender, ethnicity and geography to highlight any major discrepancies and intricacies between these classes.

GambleAware has commissioned the independent polling firm Yonda to conduct a ‘quota survey’ simultaneously, safeguarding its 2021 research methodology.

Additional survey precautions will see NatCen social science institute and Kanter data consultancy conduct a random chance analysis of the results of the survey.

“The results of the surveys will be compared and will contribute to a better understanding of how to most effectively estimate the shape and size of gambling harms across Great Britain, alongside a clearer view of the barriers and demand for treatment across the country,” said GambleAware.

It plans to publish, by spring 2021, the findings of its YouGov survey.

joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.