Industry charity GambleAware has announced the launch of its new campaign that will concentrate on raising awareness through the National Gambling Treatment Service of treatment options available.
Throughout February and March, the campaign will feature on digital media platforms, radio, pubs, motorway service stations, in GP surgeries, and health publications.
GambleAware CEO Marc Etches stated: “It is vital that people know where to get help and support for gambling harms, whether they are gamblers or family members of gamblers. By raising awareness of the National Gambling Treatment Service, we are encouraging members of the public to get earlier help in order to prevent and treat gambling harms.
“This initiative complements the strategic work to develop a system that ensures individuals across Great Britain have a clear care pathway for treatment. We are committed to working with the NHS, Public Health, local authorities and other statutory and voluntary sector agencies to meet the needs of local communities.”
The GambleAware programme builds on the experiences of those who have encountered gambling habits with problems and will specifically promote the idea that care is widely available.
The campaign also aims to raise awareness among primary care staff about gambling treatment, allowing both GPs and nurses to direct those who are suffering from gambling to the National Gambling Helpline.
Professor Clare Gerada, a GP in London and Chair of the Royal College of Practitioners, added: “Problem gambling affects individuals’ health and wellbeing and I know that GPs want to have a role in helping gamblers find the right treatment for their needs to help improve the care of gamblers.
“This campaign to promote the National Gambling Treatment Service and to encourage people to call the National Gambling Helpline is a vital step to ensuring more people can access the help and support they need.”