GambleAware has entered into a fresh cooperation with the Football Supporters Association to promote safer gambling throughout the sport.
Delivered in partnership with the safer gambling campaign Bet Regret, the move emerges as a fresh study discovers clubs have to take on more responsibility to educate fans about the gambling hazards.
The partnership will see a number of projects initiated throughout the 2019-20 season to foster moderation of betting behaviours, especially when fans are drunk, bored or chasing their loss.
Kevin Miles, chief executive for The Football Supporters’ Association said: “Football clubs are not like any other business – they are an integral part of many match-going supporters’ lives and have a duty of care”
“It’s clear fans want their clubs to do more on educating their supporters about the risks of gambling and alongside GambleAware we’ll be pushing clubs, particularly those with prominent gambling sponsors, to do better.”
The joint GambleAware and FSA survey posed a variety of issues to 1,200 fans, many saying they were worried about the unnecessary exposure of young followers to gambling messages.
In addition, only 10% of participants believed their club was doing enough to warn about the hazards of gambling, with 13% agreeing that they are (or would be) pleased that their club would be sponsored by such an organisation.
Marc Etches, chief executive officer for GambleAware, commented: “The results of the survey highlight fans’ concerns that football clubs and gambling companies could do more to encourage safe betting and make people, especially young people, aware of the risks.
“Our new partnership with the Football Supporters’ Association is based on a shared agenda to help create a safe betting environment in football. It means the voice of the fans will be heard and allows us to engage directly with them in communities to encourage moderate betting behaviour.”
Alex Hurst, from Newcastle United supporters’ trust, added: “This is an important piece of work that reflects what we’ve heard from many of our members and the wider fan base, gambling companies have a huge presence at football now and a lot of people can get drawn into addictive betting behaviours.
“Having said that we’re not the fun police, we know lots of fans enjoy a wager as part of their match-day routine, but we’d urge clubs to step up and do more to warn their customers about the risks.”