The flagship online bingo brand of GVC Holdings Gala Bingo has unveiled its latest UK-wide digital advertising campaign’ Bingo like a boss.’
The promotional campaign is led by reality TV star Paisley Billings from the series ‘Tattoo Fixers’ by E4, promising to highlight the ‘sassy side of the online bingo community.’
Bingo like a Boss’ is the first advertisement created by Gala Bingo (Gala Spins) under the creative direction of London advertising agency Antidote, which secured GVC’s £ 13 million worth of bingo advertising account at the beginning of the year.
Antidote has been charged with rethinking the Gala Bingo brand for modern audiences in its remit as creative lead.
The digital campaign will support Gala Bingo’s high daytime TV plan from 24 February to 16 March, in which the online bingo brand retains sponsorships of the iconic Australian soaps Neighbours and Home and Away via ITV’s The Chase and Channel 5.
Head of Brand Marketing at Gala Bingo, Karina Adrian said: “We wanted to mix up the category and refresh our brand. We are a brand with significant heritage and branding that has stood us in good stead, however, the time felt right to revamp and refresh, bringing us into the roaring 20s.
“We want to show a younger audience how fun and exhilarating the game can be, showing there is something for everyone. We’re really excited to unleash Gloria on the nation and bring the sass to bingo”
— Gala Bingo (@GalaBingo) February 25, 2020