Future Anthem Achieves Microsoft’s “Co-Sell Ready”

Future Anthem, a ground-breaking AI and game data science specialist that applies real-time player behaviour analysis to the world of online gambling, has been one of the first igaming companies to achieve Microsoft’s “Co-Sell Ready” status.

Future Anthem has been onboarded to Microsoft’s solutions offering, which will help the company expand its commercial potential outside its current core markets in the UK and Europe.

Future Anthem’s Anthemetrics

Microsoft’s in-house sales team will be able to pitch Future Anthem’s Anthemetrics platform directly to its large global network of Microsoft-managed customers as a co-seller.

Future Anthem uses Game Data Science to help its customers, which include several of the industry’s largest operators and leading studios, expand safely and sustainably.

Its platform is based on Azure, Microsoft’s global cloud ecosystem, and it processes several terabytes of data on a continuous basis. Future Anthem analysed billions of spins from millions of player hours across thousands of games in 2020, giving its customers deep insights that enable them to increase revenue and interaction, quickly recognise indicators of harm for disadvantaged players, and create safer, more engaging, and more personalised experiences – all in real-time.

Rigorous training, upskilling and an accreditation process

Future Anthem CMO and cloud computing specialist Mitchell Feldman led the project to achieve Co-Sell Ready status, which required workers to go through extensive training, upskilling, and an accreditation process.

Feldman, who won the Microsoft Worldwide Cloud Partner of the Year award in 2014, beating out over 650,000 other global partners, called Future Anthem’s recognition by the tech giant “truly transformational.”

Feldman said: “To get this recognition from Microsoft is a proud achievement for Future Anthem that has required substantial input from across the business.

“The elasticity and security of Microsoft Azure, coupled with the lead-generation injection that being a co-seller brings, means that will have a transformational effect on our ambitious growth strategy.”

Significant and exciting development

Leigh Nissim, CEO and Founder of Future Anthem, said: “This is a significant and exciting development that demonstrates how quickly Future Anthem is maturing and creates huge opportunity for us to hyperscale on a global basis.

“Our approach to AI and data is pioneering within the igaming industry and we are incredibly pleased to land a strategic partner in Microsoft that shares our clear and ambitious vision to grow responsibly and sustainably.”