FUN88, Tottenham Hotspur Extend 10-Year Partnership
Author: Dean Carr
Last Updated: 27th April 2023
FUN88 and Premier League club Tottenham Hotspur are celebrating the 10-year anniversary of their partnership by announcing an undisclosed extension to their collaboration.
They initially became the first Asian and Latin American sports betting operator to secure partnership rights with a Premier League club when they looked to use the deal for advertising purposes in the respective regions.
In 2013, betting portal microsite Hotspur88 was launched in Asia, helping to increase their brand awareness across the continent.
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An official statement on the Tottenham Hotspur website read: “The renewed partnership will see the Club and FUN88 continue to work together across a series of activations to engage with fans, including exclusive competitions and prize giveaways.
“FUN88 is also given access to advertise via in-stadium branding at the Club’s home matches.”
Through the partnership FUN88 has offered Tottenham supporters the opportunity to take part in prize giveaways and raffles over the years and have been responsible in promoting safe gambling through their marketing messages.
Their presence will be visible within the gleaming Tottenham Hotspur Stadium through LED marketing on the outside of the pitch. The club have recently been boosted by the appointment of Antonio Conte as manager as they look to make a return to and qualify for the Champions League.
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Todd Kline, Chief Commercial Officer at Tottenham Hotspur, said: “We are delighted to renew our partnership with FUN88, building on a 10-year relationship. We look forward to this next phase and working together to continue to engage our fans in Asia and Latin America.”
A FUN88 spokesperson said: “We are naturally thrilled to extend our relationship with Tottenham Hotspur. We have seen our brand grow and develop in tandem with Tottenham Hotspur over the last 10 years.
“Our members will see much more in terms of Tottenham Hotspur team interaction and exclusive offerings, so keep an eye out for a range of forthcoming campaigns with the club!”