Asian operator Fun88 has been announced by the Hero Caribbean Premier League as its official partner for their new 2020 season, the first elite T20 tournament since the COVID-19 disruption.
Fun88 will collaborate with the CPL as part of the agreement to ‘bring cricket fans closer to the action than ever before.’ sSome of the collaboration’s ‘ignificant’ features is to produce new content for its fans as well as ‘spicing up’ the championship with a competition that will give fans the opportunity to win the ‘prize of a lifetime.’
CPL commercial director Jamie Stewart stated: “It’s a great pleasure to welcome Fun88 as Hero CPL partners. With these great sites, fans around the world can ramp up the excitement levels and have opportunities to win big.”
The month-long T20 cricket tournament, which runs from August 18 to September 20, will provide millions of viewers with the opportunity to create a deeper involvement in sports.
A representative on Fun88 added: “We are delighted to partner with the Caribbean Premier League which shares the same ethos as Fun88. We believe in collaborating and promoting sports leagues across all formats and geographies, and this partnership will deliver that message across the world.
“Cricket is a well-loved sport in many of our target markets and we hope that we will elevate and cement our presence in these markets via this long-term association. We are certain that some thrilling matches during this league will keep the fans engaged, both pre-game and in-play.”
Fun88 announced an extension of its continuing relationship with Newcastle United at the end of June, ensuring that the betting and gaming company continues as the primary partner of the club until a new long-term commercial deal has been signed.