FSB Improves North American Market Role With USBookmaking Partnership

After announcing a strategic partnership with Nevada-based USBookmaking, sports betting and igaming technology provider FSB has improved its role in the North American market.

USBookmaking will deliver FSB’s modern full tech-stack infrastructure platform, including its PAM solution, to land-based casino operators around the country looking to join the internet, retail, and mobile sports betting and igaming space for the first time under the terms of the agreement.

Full technological and operating solution

FSB has developed a reputation for leveraging cutting-edge, next-generation technologies to provide operators with a full technological and operating solution, having recently won Industry Innovation of the Year at the 2020 SBC Awards.

USBookmaking will partner with land-based casino operators to develop a custom retail, smartphone sports betting, and igaming trading solution. This new venture would also give them the opportunity to demonstrate FSB’s multi-state PAM scalability, retail merchandise, and numerous igaming technologies all in one box.

Continued accelerated growth

FSB’s CEO, Dave McDowell, said: “We’re delighted to team up with USBookmaking. I’ve been really impressed with the success they have driven in recent years and I’m confident we can play a part in their continued accelerated growth. This relationship will provide operators with access to a vast suite of next generation technology that will propel them successfully into the online space.

“For FSB, it also further establishes our position in the US market. We continue to expand in the territory and now have operations established in New Jersey, Nevada and Iowa as we look forward to strong growth in the months ahead.”

US Bookmaking’s CEO, Bob Kocienski, said: “The need for cutting edge technology is becoming increasingly clear in the US and in FSB we have a partner whose full tech stack fits the modern day needs of operators and their end users.”

Next generation industry leading SSBT units

He continued: “On a specific note, we are very impressed with the management of FSB and the direction they are moving toward in the US. Their next generation industry leading SSBT units are very impressive, and we cannot wait to get them in front of our operator partners. Overall, the full 360 solution is agile, scalable and highly innovative and we expect strong demand and interest in it.

“The pace at which legal sports betting continues to roll out across the US means that casinos must be ready for when their state gives the green light, and for those already in legal states the time is now to enter the fray and leverage the tremendous opportunities on the table.”