FrankFred Signs Enteractive Agreement For Flagship iGaming Division

Specialists in player reactivation and retention Enteractive has announced an agreement with FrankFred for the reactivation of NDCs and NRCs for the company’s flagship igaming division.

Frank & Fred Casino, co-founded by online casino founders Douglas Roos and Simon Jernstrom, started partnering with the company last month to reactivate lapsed players and boost retention in a variety of main markets.

Converting players from lapsed databases

FrankFred co-founder Roos had this to said: “Enteractive’s innovative approach to player personalisation is both unique and well-established.  We can clearly see the benefits to their one-on-one approach with phone calls rather than digital CRM methods, and we’re looking forward to converting more players from our lapsed databases that are often harder to reach.”

Enteractive started initiating one-to-one player calls for FrankFred’s casino brand in February, through markets such as Sweden, Finland, Germany, Ireland, Canada, and New Zealand.

Andrew Foster, Enteractive director of business development said: “Players respond well to a more personal approach, meaning we can open doors for operators to revenue streams from their previously lost player databases.

“Our personal calls promote trust and loyalty which allows operators to reduce churn and develop closer relationships with their players.”

Enteractive had a 35 percent average conversion rate in the first month of operations, and the next month’s activity is expected to provide NRCs for the same industries.

FrankFred was able to integrate their player databases to the group’s reactivation teams via APIs, enabling native-speaking call agents to personalise outreach to inactive player accounts automatically, thanks to Enteractive’s proprietary software (Re)Activation Cloud network.

Personalised approach to player engagement

FrankFred co-founder Jernstrom added: “We want all our players to get the most from the FrankFred brand, so reaching out with a personalised approach to player engagement will unlock more traffic from our dormant accounts as well as developing good will and loyalty amongst our userbase.”