The Stars Group has launched a new sporting partnership based in the United States, after the Fox Bet entity has become Major League Baseball’s authorised gaming operator.
The group and MLB will also collaborate on responsible gaming under the terms of the agreement, as well as work on building “best-in-class” methods to protect the integrity of the games of the league.
In addition, the mobile sports betting product also gains the right of using official data feed and league marks throughout its app and national Super 6 free-to-play game as part of the new multi-year agreement.
Robin Chhabra, chief executive officer of Fox Bet explained: “We continue to see a great appetite for the Fox Bet app as well as Fox Sports Super 6. “Having a partnership with MLB enables us to use official MLB data and league marks, providing a better experience for our customers and comes just in time as the league championship series and the World Series kick into high gear.”
The online and mobile product currently operating in both New Jersey and Pennsylvania is the result of a partnership between Fox Corporation’s The Stars Group and Fox Sports.
Kenny Gersh, MLB executive vice president of gaming and new business ventures said: “Adding The Stars Group and Fox Bet to our authorised gaming operator program continues our vision for ensuring we are serving fans with opportunity and choice.
“Our official data feed, including real time and reliable game statistics, and league marks will enable The Stars Group to build unique and engaging gaming products around our sport.”
Earlier this month Stars signed a merger agreement with Flutter Entertainment, which incorporates the formation of the world’s largest online betting and gaming operator.
PlayNJ.com notes that the merger between FanDuel and Fox Bet could see the development of a sports betting behemoth in the Garden State, despite brands remaining theoretically separate.