Betting and gaming company Fortuna Entertainment Group has reported that the migration of its Slovak sportsbook to the IMS network of Playtech has been successfully completed.
The move marks the next step in the omni-channel relationship between Fortuna and Playtech in Central and Eastern Europe since their initial agreement was extended in 2018.
Since then, the company has presented plans to move their sportsbooks in due course to Czech Republic, Poland and Croatia.
Shimon Akad, Playtech Chief Operating Officer, commented on the announcement: “Fortuna’s continued growth trajectory is highly impressive and we are proud to be a strategic partner to one of the foremost operators in Europe.
“This partnership firmly leverages the power of the Playtech ONE solution, both from a marketing and player tracking perspective, and we believe there is further growth ahead as Fortuna continues to extend its omni-channel leadership.”
As part of the transition, both retail and online outlets would allow Fortuna punters to gain access to sportsbook funds. This will be complemented by access to the Engagement Center of Playtech and responsible gaming resources throughout its omni-channel bid.
Per Widerstrom, CEO at Fortuna Entertainment Group, added: “Our strategic partnership with Playtech is central to growth plans and success so far. This migration is the next stage in Fortuna’s omni-channel leadership in Central and Eastern Europe.
“Fortuna customers can now enjoy a sophisticated and seamless user experience. Playtech’s data driven toolset allows for real time player messaging and engagement, immediately improving the quality of the player experience and taking our responsible gambling capabilities to the next level.”