Former Microgaming CCO Jean-Luc Ferrière has formally joined the player interaction network provider in the same role after already serving as a brand ambassador for Fast Track since October 2020.
A larger role in Fast Track
He joins Fast Track’s large senior management team, including Christopher Hirst, Patrik Potocki and CEO Simon Lidzén, who said: “Jean-Luc has proved that he is able to get the best out of teams through a focus on both people and technology.
“We have seen over the last few months that we are very aligned in terms of how we work and how we see the future of this industry, and we are absolutely delighted that he will now be playing a larger role at Fast Track.”
Ferrière himself added: “The synergies were obvious from the first engagement with Simon and Chris, and I am thrilled to be able to put my passions and experiences to further use advising the business in this newly expanded capacity.”
Since starting out as Product Deployment Manager in 2008, the current Fast Track executive spent over 12 years with Microgaming in different positions. Back in January 2018, he was promoted to the CCO role with the Isle of Man based online gaming software provider.
A leader in player dedication
Since launching its platform in 2019, Fast Track has become a leader in the area of player dedication for iGaming companies.
Via the collaborative efforts of its Business Creation, Partner Management, Integration and Onboarding teams, the success can be partially attributed to delivering value, with Ferrière now responsible for the first two of those four.
It has also been working hard on product innovations, especially with the launch of Fast Track Lifecycles in September 2020, a ground-breaking solution for managing complex multi-channel commitments.